landing page


\'lan-diŋ pāj\
noun

1. Landing pages (also known as capture or squeeze pages) are single page websites designed to capture basic contact information from a prospect. Our landing pages serve as an opportunity matching service. We strive to connect prospects who are looking for a home-based business with Independent Business Owners who are ready to share their opportunity.

What is the specific source of a lead?

We have dozens of active landing pages that are constantly updated and optimized. Although we don't offer the capability of seeing the exact page that generated a specific lead, we have created a helpful guide to show our process along with a sample landing page.

Where are these landing pages displayed?

We generate all of our leads using an exclusive publisher network, business opportunity portals, and search engines.

What audiences do we target?

  • Entrepreneurs looking for residual income opportunities
  • People looking to work from home
  • Those tired of a 9-5 job and dream of something better
  • Stay-at-home parents wanting to spend more time with family

The anatomy of a landing page.

1
The Brand

Our pages use a non-specific and generic brand so that it doesn't interfere with the opportunity you are promoting.

2
The Form

We use a variety of different forms to generate our leads. For example:

  • Short form landing pages ask only basic contact information such as the prospect's name, email, and phone number.
  • Long form surveyed landing pages require the prospect to answer additional qualifying questions. The goal of a long form is to gauge a prospect's interest level and commitment. We ask the prospect questions such as: What reason are you starting a home-based business? How much are you willing to invest? What is your desired interest level? The additional effort helps filter out uninterested prospects but more importantly, knowing these details can help guide your conversation during your initial follow-up.

3
The Content

Our content includes a brief explanation of home-based business benefits. Example content include:

  • An explanation of residual income
  • The benefit of having a wealth mentor
  • Joining a community of like-minded people
  • A focus on entrepreneurship and being your own boss

Anatomy of a Landing Page

Although we don't show the exact source of your specific lead, we've selected a small sampling of example landing pages to show how we generate prospects and traffic.

Short Form Example

Short form leads offer a more economical way build your business. The content of the landing pages is similar, but the form is more to the point, only asking for the most essential information. With our Short Form Leads, you will receive the name, email, and phone number for each prospect.

Long Form Example

Long form surveyed landing pages require the prospect to answer additional qualifying questions, such as: What reason are you starting a home-based business? How much are you willing to invest? What is your desired interest level? The additional effort helps filter out uninterested prospects but more importantly, knowing these details can help guide your conversation during your initial follow-up.

Example Landing Page

Our landing pages are designed to acquire prospects looking for a home-based opportunity. We specifically focus on entrepreneurs looking for residual income opportunities and those tired of a typical 9-5 job.

Example Landing Page

Our content includes a brief explanation of home-based business benefits such as the benefits of having a wealth mentor, residual income, and the feeling of achievement when you become your own boss.

Bad practices
that we avoid...

We don't incentivize offers

(Example: “Fill out this form for a chance to win!”)

Why is this a bad practice? Although you can greatly increase the number of leads being generated by offering a reward in return for filling out a form, this practice leads to poor lead quality. Most leads fill out the form simple for the reward and not because of the opportunity being presented.

We avoid making income claims

(Example: "Earn up to $1,400 in just 30 days!")

Why is this a bad practice? As a liaison between opportunity seekers and Independent Business Owners, we feel it is important to represent the industry as accurately as possible. Many factors and legalities are involved when talking about what the prospect can expect to earn. Rather than make an expected income claim, we focus on the benefits of working from home such as schedule flexibility, working alongside a mentor, and being part of a greater community.

We've taken steps to eliminate a prospect entering false information

Our software is sophisticated enough to eliminate most blatantly fake names and contact information. Plus, we offer a full lead replacement policy with automate status reporting for invalid leads. If you receive a lead with a disconnected phone number, a wrong telephone number, or from a minor you simply need to submit it as an invalid lead with the click of a button. Replacement leads are validated and responded to within 7 business days from the date of submission. When a lead is confirmed as invalid, a replacement lead is sent to you immediately.

We avoid exaggerating the opportunity’s invest, difficulty, or risk

(Example: “Sit back, relax by the pool, and watch your bank account grow!”)

Why is this a bad practice? We feel morally responsible to be honest and up-front with prospects about what's going to be involved. Since most opportunities require hard work, investment, and risk, we've determined that it is best for all parties to avoid claims to the contrary.

We avoid prospects who are just looking for a job

Our landing pages focus on prospects who are looking to start a business working from home. We make every attempt to clarify that this is an opportunity to build a business, not a job offer.